Swimwear Trends for 2023

Swimwear is essential for those who don't miss the opportunity to sunbathe on the beach or in the pool. Discover this spring/summer's trends!

Beachwear is essential for those who never miss a chance to sunbathe on the beach or by the pool. With the arrival of warm weather, check out this year's swimwear trends for both men and women!


Men's Swimwear

Less clothing doesn't mean less style. To help men choose what to wear on hot days, we've selected four options that will set the trend this Spring/Summer 2023.

  • Plain Swim shorts

This is a classic swim short style that never goes out of style. They are usually regular fit, extremely lightweight, comfortable and made of quick-drying fabric. So, choose the color that most catches your eye.

  • Striped and Printed Swim shorts

Stripes are a great pattern. Or discover bolder patterns, with designs inspired by nature and the wild world.  Both patterns look great with brightly colored shirts or keep it simple with a white shirt.

  • Branded Swim shorts

In summer, you don't have to give up wearing the logos of your favorite brands. In fact, when it comes to men's swim shorts, you can choose swim shorts with an overly branded style, where the real protagonist is the brand's logo.

  • Swim briefs

These styles are not just for use by watersport athletes. Swim briefs provide a minimalist, sexy style and are incredibly comfortable for swimming. Plus, you'll get an even more intense tan!

And, of course, to make the most of the sun and water, you can't miss essential accessories like a beach towel or slides.


Women's Swimwear

Choosing the perfect swimwear isn't always easy.  Finding the kind of fit or print that you really like. But don't worry, this year there is a wide variety of shapes and prints. In the collection of women's swimwear and bikinis, there's something for everyone.

  • Swimsuit

Extremely comfortable, stylish and come in many different shapes. From the classic one-piece swimsuit to other styles with side or front openings, it's an option for all those who prefer to be more covered up, but it doesn't have to be any less stylish!

  • Bikini

Just like one-piece swimsuits, bikinis come in various shapes, sizes, styles and designs. Specially this year, the trend will be string bikinis and tankinis. The best way to rock this summer.

  • Dresses and Pareo

Sometimes, during the summer, you need more than just your swimsuit and bikini - a good option is to find a fun and simple dress to match your look! Or you can keep your style on top and give your body some love too with a women's pareo.

Swimwear trends at GK

Get inspired by these fashion trends and choose the items that best suit your style and personality. Check out GK's proposals and step into the new spring/summer season in style. And live this new season with all the glamour and maximum fun.


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